Creative Direction, Photography, and Design
I’ve spent my career becoming the person you want building your strategy and managing your brand.
As a young designer, I created web sites and sales tools for companies like Saturn, General Mills, International Paper, and Big O Tires.
During the dot-com years, I managed a team of designers and web developers for a startup called CampusEngine.com developing web-publishing portals for college newspapers.
My next assignment was UI designer/webmaster at a legal software company, where I created the UI/UX design for our flagship online product, and was eventually promoted to marketing manager. I led our efforts to refine our brand and messaging, and helped increase annual sales by 60% over a 3-year period. We were eventually acquired by a large software company, and I focused on integrating our brands, products, and marketing strategies. The acquisition would have meant an eventual move to HQ in Dayton, OH, but I got bitten by the entrepreneurial bug first.
I decided to start a full-service marketing agency, focused on local businesses, with clients including my former employer, a leading vision insurance company, a structural-steel manufacturer, a national retail merchandiser, Northern California’s largest window company, a major healthcare provider, a regional restaurant chain, alternative-energy start-ups in the solar and hydrogen fuel-cell spaces, software and entertainment companies, a wood- and alternate-fuels stove company, and even California’s oldest pawn shop.
My wife and I relocated to Napa for the beautiful surroundings, and I started taking wine classes for fun at the local junior college. I fell in love with the world of wine, and decided to shift my career focus to our local industry, which is wine. Eventually, I found a full-time job at a winery and wound down my consulting practice, though I still enjoy lasting friendships with many former clients. I’m excited to see where this path leads next.
I have a bachelor’s degree in Business Marketing, an associate’s degree in Art, and recently completed an associates degree in Wine Marketing & Sales.
I currently live in in the Carneros region of Napa, and work as a graphic designer/webmaster for a larger Napa Valley winery. When I’m not working, I like to spend time with my wife Carol and our cat Lucy, create art and photography, play (and listen to) music, soak in inspiration from the beauty and magic that surrounds us, and generally “unplug.”
Thanks for visiting,