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Writing Web Copy That's Easy to Scan
If people are visiting your site, they're there for a reason. As much care and love as we might put into crafting captivating copy, the honest truth is that most visitors won't actually read it...

6 Ways to Maximize Your Marketing in a Down Economy
Has the economy got you paralyzed? Trying to squeeze the most from your marketing dollars? Here are 6 tips that can pay off nicely...

Why Brands Are Vital to Small Business Success
If you peek under the hood of most successful companies, you'll find a small business that grew a brand over time. While there are many definitions of "brand"...

Building Your Brand, Part 1: Defining Your Business Purpose
You want your customers to remember the essence of your company, not just its public face. Your brand is not your website look and feel, your logo, or even your snappy slogan...

Building Your Brand, Part 2: Writing a Brand Positioning Statement
Every time customers experience your brand, you want them to remember what you do, why it is important to them, and why it is unique to you. By developing a clear expression of what...

How to Differentiate Your Online Business on Your Home Page
Growing trends in pre-purchase online research put a huge burden on your website not only to provide potential customers with the information they're looking for, but also to make your offerings stand out...