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Principal & Creative Director • Photovino • Jul 2016 – Present
Art direction, commercial photography, and design consulting for the wine & spirits industry. Wine country portraits. Fine art photography and serigraph prints.

Graphic Designer & Web Coordinator • St. Supéry Estate Vineyards & Winery • Apr 2013 – Jul 2016
Responsible for winery’s integrated visual brand, including wine & spirits labels, food packaging, signage, B2B and B2C sales materials, art direction, advertising, photography, email marketing, social media, and web site development.

Marketing Consultant • • Aug 2005 – Apr 2013
Full-service freelance marketing agency focused on helping organizations increase revenue and build brand awareness. Typical assignments included: brand architecture and development, brand and messaging workshops, marketing strategy development, web design and development, sales collateral and trade show design, product design, art direction, social media strategy, copywriting, direct mail, and traditional advertising.

Marketing Account Supervisor • Augustine & Associates • Sep 2007 – Mar 2008
Orchestrated account and creative teams performing brand development, marketing, promotional, and advertising services for agency clients, including Barsotti Juice, Pro-Health, Safeway, Superior Vision, and the Chilean Avocado Commission. Led and mentored account executive team members. Developed and maintained client account plans and budgets. Worked with business development team to prepare and present estimates and proposals. Prepared creative briefs and advised creative staff. Conducted research and provided counsel as relevant industry subject matter expert for food-and-drinks industry clients.

Marketing Manager (Webmaster) • LexisNexis Examen, Inc. • Jan 2001 – Dec 2005
Managed marketing function for LexisNexis Examen, including annual marketing and advertising plan and budget. Rebranded CounselLink product line, including logos, product naming, messaging, and corporate identity system. Issued press releases, pitched article ideas, and liaised with media. Developed comprehensive competitive intelligence matrix. Led messaging development workshops. Initiated and managed integrated advertising, branding, and direct/dimensional mailing campaigns in support of national sales team. Managed trade shows and event strategy. Developed and art directed creation of sales sheets, brochures, letterhead, media kits, sales kits, advertisements, and web sites.

Adjunct Instructor • UC Davis Extension • Jul 1999 – Aug 2002
Taught classes of up to 24 adult students how to design effective business web sites, with a focus on preparing students with portfolios of work. Classes taught included Functional Design for the Web, HTML Authoring, and ADA §508 Compliance. Participated in curriculum development with Program Director and other UC Extension instructors for the certificate and sequence award programs in multimedia and web development. Continuously updated course topics to reflect rapidly changing field of web design.

Production Design Manager • • Jan 2000 – Dec 2000
Recruited and managed 7-person design and production team producing database-driven portal sites for nearly 100 college newspapers. Set up targeted ad management system across the company’s network of sites. Developed new applications and features for partners, such as dynamic weather, email newsletters, and on-site textbook auctions. Assembled and managed a team of seven designers, HTML authors and production artists. Met with client art directors and designers to help in their site design, and counseled webmasters on user interface and graphic design issues.

Senior Designer • AMMG, Inc. • Dec 1995 – Dec 1999
Designed and coordinated award-winning web sites and interactive marketing tools for Fortune-1000 companies including International Paper, Saturn, Big O Tires, Midas, Duraflame, Clorox, Campbell’s, Intel, IGA, PMA, and General Mills. Developed user-friendly interfaces for complex projects such as sales presentation tools and online catalogs. Projects included web sites, kiosks, CD- and laptop-based sales tools, and computer-based training. Worked as leader of an efficient team with programmers, project managers and other artists to finish projects on time and within budget.



  • Bachelor of Science, Business Marketing, 2007
    University of Phoenix, Sacramento, CA
  • Associate of Sciences, Viticulture & Wine Technology, Wine Marketing & Sales
    (Coursework completed)
    Napa Valley College, Napa, CA
  • Associate of Arts, Art, 2001
    Sierra College, Rocklin, CA


  • Most Innovative Packaging Design Award – Wines & Wines Packaging Conference
    Andrew Jackson Dollarhide: Spirit of St. Supéry brandy packaging
  • Wine Brand and Marketing Plan Competition Winner – Napa Valley College Winery
    47 Rows wine packaging
  • Employee of the Year
    LexisNexis Examen, Inc.
  • Silver ‘Addy’ Award
    Big O Tires web site
  • Sacramento ‘Dottie’ Award
    The Money Store web site
  • Communication Arts Interactive Design Annual
    Saturn web site

Software Skills

  • Microsoft Office
    Word, Excel, PowerPoint, Outlook, Project, Visio
  • Adobe Creative Suite (CS)
    Photoshop, Illustrator, Dreamweaver, Flash, Acrobat, InDesign, Premiere, AfterEffects, Audition, Encore
  • Web Languages and Standards
    HTML5, CSS3, Javascript/JQuery, ADA §508 compliance
  • Operating Systems
    Comfortable in Mac and Windows environments.

Dan is a pleasure to work with, easy to talk to, very creative and a great resource for strategic brand development. I believe any agency would be lucky to have Dan on their team. (LinkedIn Endorsement)

Jason Bell

Creative Director, Augustine & Associates

Dan is a creative and savvy marketer. His strong communication skills give him the ability to work well with engineers, sales and management. I would not hesitate to recommend him. (LinkedIn Endorsement)

Rebecca Cox Wood

Vice President of Marketing, LexisNexis Examen

Dan is just an outstanding talent. His marketing work is effective because he has that perfect blend of right brain-left brain; he brings a visual eye to the solution but also a great deal of function and technical expertise. If you are looking for a natural leader who has a holistic understanding of business and strategic brand marketing, Dan is your man. (LinkedIn Endorsement)

Mario Estioko

Professor of Graphic Design, CSU Sacramento