Résumé
Dan Wilson
427 Stonehouse Drive
Napa, CA 94558
(916) 396-5402
Objective
I am looking for a career position in the wine industry where I can use my skills and education in marketing, design, and web development to increase revenue, improve communications, and build brand awareness.
Summary
I have over 15 years of experience as a well-rounded marketing generalist and seasoned web expert. As employee or consultant, I have now directly helped several companies boost sales by 40-60%, reduce their sales cycles to varying degrees (up to 100%!), and attract investors or acquirers. I practice an Integrated Marketing Communications (IMC) approach in my work, and strive to create brands that are greater than the sum of their individual components, whether I am charged with the overall brand or just a piece of it.
Experience
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Freelance Consultant
MarketDifference Communications Group
August 2005 - Present
Full-service freelance consulting practice focused on helping small-to-medium companies increase revenue. Assignments have ranged from branding architecture and web development, to design of collateral and trade show presence, to acting as complete outsourced marketing department. With a large network of specialized contacts, I can assemble a complete virtual team for any project.
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Marketing Account Supervisor
Augustine & Associates
September 2007 - March 2008
Orchestrated teams performing brand development, marketing, promotional, and advertising services for agency clients. Led and mentored account executive team members. Developed and maintained client account plans and budgets. Worked with business development team to prepare and present estimates and proposals. Completed creative briefs and advised creative staff. Conducted research and provided counsel as relevant industry subject matter expert.
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Marketing Manager
LexisNexis Examen Inc.
February 2005 - December 2005
Post-acquisition, I oversaw corporate branding strategies, including logos, product naming, messaging, and corporate identity system for the CounselLink application. Issued press releases. Developed a comprehensive competitive intelligence matrix. Initiated and managed integrated advertising, branding, and direct/dimensional mailing campaigns. Consolidated former Examen web sites under LexisNexis CounselLink umbrella. Managed trade shows and event strategy. Oversaw re-branding of print materials, including sales sheets, brochures, letterhead, media kits, sales kits, and advertisements.
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Marketing Manager (Webmaster)
Examen, Inc.
January 2001 - February 2005
Initially hired as Webmaster, I implemented user interface and branding enhancements for web-based business products, developed and maintained main corporate web site and three product marketing sites, and managed the corporate intranet. Duties grew to encompass corporate branding strategies, including logos, product naming, messaging, and corporate identity systems. When I was promoted to Marketing Manager, my duties grew. I issued press releases, developed a comprehensive competitive intelligence matrix, initiated and managed integrated advertising, branding and direct/dimensional mailing campaigns, and managed all aspects of industry trade shows and events. Acted as creative director for print materials, including sales sheets, brochures, letterhead, media kits, sales kits and advertisements. Developed presentation and document templates.
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Part-Time Instructor
UC Davis Extension
July 1999 - August 2002
Taught classes of up to 24 adult students how to design effective business web sites. Classes included Functional Design for the Web, HTML Authoring, and ADA §508 Compliance. Classes focused on preparing students with portfolios of work. Continuously updated course syllabus to reflect rapidly changing field of web design. Participated in curriculum development with Program Director and other instructors for the certificate and sequence award programs in multimedia and web development.
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Production Design Manager
CampusEngine.com
January 2000 - December 2000
Coordinated design and production of database-driven portal sites for over 98 college newspapers. Set up ad management system across the company's network of sites. Developed new applications and features for partners, such as dynamic weather, email newsletters, and on-site auctions. Assembled and managed a team of seven designers, HTML authors and production artists. Met with art directors and designers to help in their site design. Counseled webmasters on user interface and graphic design issues.
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Senior Designer
AMMG, Inc.
December 1995 - December 1999
Designed and coordinated award-winning interactive marketing tools for Fortune 1000 companies including International Paper, Saturn, The Money Store, Campbell's, Intel and General Mills. Developed user-friendly interfaces for complex projects such as sales presentation tools and online catalogs. Projects included web, CD-ROM and hybrid CD/web. Worked as leader of an efficient team with programmers, project managers, and other artists to finish projects on time and within budget.
Education
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Bachelor of Science, Business Marketing
University of Phoenix, Sacramento, CA
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Associate of Arts, Art
Sierra College, Rocklin, CA
Awards
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Employee of the Year
Examen, Inc.
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Silver 'Addy' Award
Big O Tires web site
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Sacramento 'Dottie' Award
The Money Store web site
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Communication Arts Interactive Design Annual
Saturn web site
Software Skills
Microsoft Office:
- Word
- Excel
- PowerPoint
- Outlook
- Expressions
- Project
- Visio
- Word
Adobe Creative Suite:
- Photoshop
- Illustrator
- Dreamweaver
- Flash
- Acrobat
- Premiere
- AfterEffects
- Audition
- Encore
- Photoshop
Web Languages and Standards:
- XHTML/HTML/CSS
- Javascript/AJAX
- PHP
- ADA §508
- Familiar with integrating LAMP, SOAP, PHP, Perl, JSP and ASP development environments
- Familiar with several industry-leading CMS and e-commerce platforms
- Comfortable in both Mac and Windows environments. Some Linux experience.
- XHTML/HTML/CSS